Louis Vuitton has launched a global initiative to support UNICEF. Louis Vuitton first began its partnership with the organization last year, and launched the initiative, #makeapromise day, to raise funds for children in urgent need through its global network of stores.

Every day, nearly 250 million children in other countries are affected by conflict and violence, as well as hardships as a result of natural disasters, climate change and fast spreading epidemics. UNICEF works to bring hope for a better life to these children

On January 12th, in 460 Louis Vuitton stores across more than 60 countries, 12,000 Louis Vuitton Client Advisors acted as special advocates of the “Louis Vuitton for UNICEF” partnership–promoting the specially designed Silver Lockit, shown above. For every Lockit sold, $200 is being donated to UNICEF. In the U.S., the Lockit pendant retails for $600, and the bracelet is $500.

Since January 2016, the Louis Vuitton for UNICEF partnership has helped raise $2.5 million to help bring children life-saving humanitarian support in Nigeria and Syria.

David Morley, UNICEF Canada President and CEO, said, “The more partnerships and innovative alliances we’re able to form with corporations like Louis Vuitton, the more children we’ll be able to reach with life-saving assistance.”

Michael Burke, president, Louis Vuitton, commented. “Last year, we challenged our teams to come up with a symbolic gesture that would federate people around our cause. The idea of the #makeapromise campaign comes from children: when they make a promise, they mean it and they seal it with a pinky promise. Children show us a simple way to change the world. One year after our successful launch, our teams have come up with this idea to keep our promise alive. It’s about joining forces worldwide to raise funds and awareness for children. We believe in the word of mouth. Our goal is to reach as many people and to make a real difference.”